Every month on the Lunette blog we’ll be featuring a badass founder who is doing amazing work in the health and wellness space.
This month, we’re talking to Alex Fine, co-founder of Dame Products
What was your first job?
After graduating from Wash U, St. Louis, I went to Columbia University where I graduated with a Masters Degree in Clinical Psychology concentrating in sex therapy. I have always worked to promote sexual health at multiple non-profits, chaired my undergraduate’s Sex Week and taught multiple sexual education programs.
Instead of pursuing my PhD in sex therapy, I felt that I could help more individuals by creating better tools for people to explore their sexuality. But I didn’t really know how to get started. So, I joined a consumer goods startup. I was the second employee and learned everything from inventory management, to marketing product launches to pulling together boardroom presentations. But what I really learned there is that you will never have the perfect experience for pursuing your vision. You just need to know how to learn what you don’t know and once I learned I starting working on Dame Products.
Tell us about your brand!
Dame Products was founded by women, for women with the purpose of making phenomenal sex toys. Our continuing mission is to design well-engineered sex toys, to heighten intimacy, and to openly empower the sexual experiences of womankind. We believe sex toys should satisfy real women’s real needs. Instead of starting with a flashy feature or a kooky shape, we begin our design process with focus groups and scientific research. If it doesn’t fit into your sex life, then it doesn’t fit on our roadmap. We’re trying to make the world a happier place, one vagina at a time.
What has been the most challenging part of being a female founder?
Rather than focusing on the challenging part of being a female founder, we should focus on the benefits. As females in the sex toy industry, we have a unique perspective and insight into what the female consumer really wants, needs, and desires. In our field, being a woman is an advantage, allowing us to create a better quality product that provides much needed answers to true women’s needs.
What has been the best part?
Waking up and getting to be my truest self. It really has nothing to do with being a woman or founder. But I have found starting Dame to be freeing in this way (and very restrictive in other ways). We try hard to empower our employees to be themselves and feel like they can tell us if they are having a hard time concentrating or that their boyfriend broke up with them and they just need a day.
Can you give our readers your best piece of career advice?
Starting a company is a marathon not a sprint. Know your mission. Know why you started the company, allow that mission to be malleable but don't forget your purpose. Have a smart and organized filing system. It will save you so much time.
Tell me about a time when you had to do something scary in your life. How did you handle it?
I have no fears. I guess getting myself to go off the 10 meter diving board was always scary. You just do it.
Aside from your career, what’s your lifestyle like? What kind of things do you do for fun? What are your passions?
I love to work. Growing this business is my main passion right now and it doesn’t always feel like work. For fun, I play video games, snuggle with my man and go see live music. I also try to find time to travel but that has been hard the past few years.
If someone told you that they wanted their life to be “better”, what advice would you give them?
I would first have them define what they mean by better. I think having the best life possible is first about knowing what you want and knowing what is in your control (and what isn’t in your control). I don’t think achieving any goal will make your life better though. I like a full life is a present life.
What are your social media links so our readers can find you?