2017: When period power took off!


OK I hears ya, menstrual cups aside, 2017 has been a turbulent year to say the least. Politically, economically, and for real some super weird stuff happening on Twitter, we’ll be glad to see the back of it!

With all these mad, sometimes full-on-end-of-the-world-as-we-know-it, things going on around us it’s easy to lose sight of some of the really awesome stuff going on too.

So, make yourself a hot chocolate, get snuggled in, and let’s embrace the positive year-end vibes by taking a look at some of the great things that have been happening in the world of menstruating folk and beyond!

The global movement is happening

Oh, it’s on alright. Periods got woke.

More and more people and organisations are talking about periods than ever before. From campaigns to continue ending tampon tax, the first ever Period Con (yes, this is a thing and it’s awesome) and a growing number of grassroot organisations, right on your doorstep, fighting to alleviate the financial and practical burdens people still face just because they menstruate.

Attitudes are changing too as we begin to embrace the idea that “women shouldn’t have to whisper about their “time of the month”, or hide tampons up their sleeves on the way to the toilet.

...Not to mention more people are using menstrual cups now than ever! The future of healthy, sustainable and, dare we say, “cool” periods is upon us ;)

Paving the way at Lunette

Of course, we’re super proud to see the company and brand grow even more internationally (go team!). But when we look back on 2017 there were some key moments that stand out when it comes to spreading the period power movement.

At the start of the year we increased our product range to include beautiful period power goodies like the Moodsmooth Remedy Oil, packed full of gorgeous, natural Finnish ingredients.

Soon after we teamed up with the fabulous Package Free shop in New York, selling our menstrual cups side by side with other inspired environmentally friendly products in one of our favorite cities.

In the summer we were SUPER psyched to partner up with the fashionistas at Monki with a shared mission of showing people that periods are cool! Our limited edition pink cup could be found in their stores alongside fun undies and other accessories.
We’re determined to put more period products on these kind of shelves, not just in drug stores and health stores!

Speaking of stores, did you know that our products can now also be found at Target (one of the biggest chains in the US).

As all this was going down the right kind of media started paying attention.
Appearing in publications such as Elle and Teen Vogue, which included being part of their taboo-busting menstrual cup awareness article and appearing LIVE with them to answer all your period questions. Finally, more period talk on the platforms young girls care about.

When you’re spreading such an important message in a way that resonates with people then the world starts to listen.

In September Lunette CEO Heli was invited to the UN general assembly to be part of the crucial discussion of “The role of Sexual and Reproductive Health and Rights in the Economic Empowerment of Women.” Yes! Those in power are hearing the message.
She was also given an award in our birth country Finland in recognition of her enreprenurship and invited to the biggest celebration of the year in the company of the royal family. Seeing empowering female role models is what we’re all about and we love that Heli could set that example.

We’re just getting started

‘Cus it’s more than just menstrual cups (but we think we’re pretty rad at that too). As the company grows so does our determination to keep changing the conversation around periods.

Watch this space for more updates on the menstrual revolution and some exciting projects we want to share with you.

And to our Lunette users and family everywhere helping spread the word, you guys are THE BOMB (psst! Don’t forget you can earn back rewards now too!)

#PeriodPower is coming!

Leave a comment

All comments are moderated before being published