Cuptivist

We fight for what the world should be

SUSTAINABILITY. EDUCATION. INCLUSIVITY.

Whether it’s destigmatising periods, disrupting gender stereotypes or protecting the planet, every day we commit ourselves to building a better world. One that’s safe, inclusive and sustainable for all.

Living our values

Sustainability

The world isn’t something we take for granted (because nature is groovy). Preserving it is a responsibility we happily bear and it’s why our cup is reusable and recyclable. We also use zero-waste packaging and renewable energy while encouraging remote work and promoting sustainable activities in every possible way.

Education

We want to liberate everyone from the shame and pain that comes from period stigma. Education is the answer. We help people from all over the world access the right knowledge and spread the message that periods are NOTHING to be ashamed of. This is how we smash taboos, normalise period talk and unlock people’s power within.

Inclusivity

Not all women menstruate and not all people who menstruate are women. No matter how you identify, we welcome you with open arms. Lunette is here to provide gender-neutral guidance and support (plus giggles) for all things bodies and periods so you can bleed with confidence.

Changing the world together

We’ve teamed up with some kickass organizations, charities and initiatives, to fearlessly ignite discussions related to reproductive health, give vulnerable people access to safe hygiene and catalyse period positivity around the globe.