our mission.

Our mission is to have honest and inspiring conversation about menstruation so that we can motivate period positivity- and change the world one cup at a time.

Lunette - a brand on a mission.

Created for rebels at heart who are conscious in mind, we have products that break taboos and start conversations.

Setting the standards since 2005

It all started back in 2005 when our founder Heli Kurjanen designed the unique Lunette Menstrual Cup, still our bestseller, and since then expanded to variety of intimate wellness products ranging from condoms and lubricants to supplement and cleansers. We are here to encourage people to make intimate wellness a priority.

Passionate about creating positive change, Lunette has been supporting global efforts surrounding issues in period poverty, sustainability and human rights since 2010 through their various giving back projects.

Today, Lunette Cups are sold in nearly 50 countries, with a loyal fanbase found all over the world. Just some of the many reasons why 99% of users recommend Lunette Cup to their friends.

so, how did it start?

Heli Kurjanen had a vision about the future of period care. Tired of bleeding into tampons and pads, she decided to buy a menstrual cup online, only to find that these things also didn’t work for her. However, the freedom and flexibility of a menstrual cup sparked a light in her brain. Why not make my own menstrual cup, one that actually works for me?

With laser vision and improved design rooted in safety, ease, and comfort (and compatible for menstruating people of every age, shape, size and childbearing stage), Heli led the charge to create the world’s top menstrual cup – Lunette.

Heli’s home country, Finland, took Lunette by storm. In a short space of time, Heli went from stay-at-home Mum to CEO of one of the most forward-thinking period care brands in the world. Sales were strong, which helped Lunette go international. Team Lunette believes in bringing education, opportunities, and intelligent period care solutions for every menstruating person on the planet – because no one deserves to stop their normal day-to-day life just because they don’t have access to safe and comfortable menstrual care.

Whilst the Menstrual Cup remains one of the most popular products in the Lunette range, under Heli’s leadership the brand now creates and distributes a variety of intimate wellness products, ranging from condoms and lubricants to supplements and cleansers. We are here to encourage people to make intimate wellness a priority.

Her rise has seen her not only grow Lunette to an international market leader, with cups sold in over 45 countries, but also led to Heli winning multiple awards including National Entrepreneur of the Year in Finland in 2017. As the business grew, Heli actively harnessed the power of the Lunette platform to resolve issues impacting people with periods all over the world - from period poverty to climate change. In 2022 Lunette was announced as the official menstrual cup partner of the UN, which will see Lunette Menstrual Cups distributed each year to vulnerable people all over the world.

award winning brand & company

awards.

Most Influential Menstrual Care Business Leader 2023 (Nordics): Heli Kurjanen

Klarna Growth Awards "small business" winner 2022

German Sustainability Award winner 2021

Bäst i Test winner 2020

Ökotest "very good" 2020

Life Organic Awards winner 2020 Russia

Mumsnet Rated winner 2020

Year's Best Product by Ruohonjuuri 2020

Life Organic Awards winner 2019 Russia

JCI Ten Outstanding Young Persons of the World (TOYP) - Global shortlisted TOP 20 Issued by JCI (2019)

Women of Europe Awards 2019 - shortlisted nominee Woman in Business Issued by EMI- European Movement International and the European Women’s Lobby

JCI Ten Outstanding Young Persons of the World (TOYP) Winner - Finland Issued by Junior Chamber Finland (2019)

The Woman of the Year 2019 Issued by BUSINESS AND PROFESSIONAL WOMEN FINLAND Ry.

Organic Natural 2018 "Highly Commended Best Personal Care"

"Uudisraivaaja" 2018 National EY Entrepreneur of the Year Award in Finland

National Entrepreneur of the Year 2017 Issued by Suomen Yrittäjät Ry.

Juupajoen Vuoden Yrittäjä 2009 Issued by Juupajoen Yrittäjät Ry.

Pirkanmaan Vuoden Nuori Yrittäjä 2009 Issued by Pirkanmaan Yrittäjät Ry.

certificates.

The 'Design by Finland' certification proves that our products are created by Finnish designers.

Lunette products have been awarded the coveted Key Flag Emblem, a prestigious certification lauding products manufactured in Finland.

As a certified Period Positive Workplace Lunette offers free period care products to their employees and demonstrates their commitment to gender equality.

Lunette products are registered with The Vegan Society, meaning that they are made without animal by-products or animal-derived ingredients, and are not tested on animals.

Lunette is registered with the FDA. In addition the medical-grade silicone used is FDA approved, hypoallergenic, toxin-free, durable, and not harmful to human tissue.

our values.

We take great pride in our products and put effort to promote the sustainable values that we were founded on. Social responsibility is in the core of our business.

leadership.

We lead by example, practicing period positivity and shame-free bleeding.

sustainability.

We are committed to leaving the earth better than we found it.

accessibility.

Everyone with a uterus deserves easy access to period care products.

inclusivity.

No matter how you identify, you’re welcome here with open arms.

optimism.

We believe Lunette is the future of intimate care.

education.

By educating people about menstruation and sexual wellness, we are activating the power within.

Whether it’s destigmatising periods, disrupting gender stereotypes or protecting the planet, every day we commit ourselves to building a better world. One that’s safe, inclusive and sustainable for all.