Why words matter: How to talk about periods more inclusively?

When it comes to talking about periods - language matters. The words we choose can either reinforce outdated myths and stigma or help build a more inclusive, empowering culture around menstrual health.

Whether it’s challenging the idea that periods are tied to one gender, busting the myth that menstruation is “dirty,” or simply encouraging open conversations, the way we talk about periods has real impact.

If you’re unsure which terms to avoid and why here’s your guide to inclusive period language.

“Feminine” or “women who have periods”

At Lunette, we’ve long advocated against using the word “feminine” in relation to period care products. Here’s why:

• Not all women menstruate - including trans women, women without a uterus, or those with conditions like MRKH;
• Not all menstruators identify as women - many trans men and non-binary people have periods;
• Linking menstruation to femininity can be exclusionary and triggering for those outside the gender binary.

Let’s be clear: menstruation is a biological function, not a gendered experience. Using gender-neutral terms like “people who menstruate” helps create a more inclusive space for everyone.

“Hygiene” or “sanitary”

The myth that periods are dirty has persisted for centuries and it’s time to let it go. From being shamed for having sex during menstruation to missing school due to embarrassment, the consequences of this myth are real. In some cultures, menstruating people are even ostracized from their communities or homes until their period ends.

But here’s the truth: period blood is not dirty. It’s a mix of blood, mucus, beneficial bacteria, and uterine tissue - the same lining that would support a pregnancy. Unlike urine or feces, it’s not waste. It’s part of a healthy reproductive cycle. Using terms like “sanitary” or “hygiene products” implies that menstruation is something to be cleaned or hidden and that feeds into period shame.

Let’s change the narrative by using terms like:

• Period care products;
• Menstrual health;
• Reusable menstrual care.

Euphemisms and why they matter

“Aunt Flo.” “Shark Week.” “Code Red.” “The Decorators Are In.”

We’ve all heard them - quirky nicknames for periods that seem harmless. But euphemisms exist because we’ve been taught that saying “I’m on my period” is inappropriate. This kind of language reinforces the idea that menstruation is something to be whispered about, not discussed openly. And that’s a problem.

Just like we’ve learned to use accurate terms for our anatomy (vulva vs vagina), we need to normalize direct, respectful language around periods. That means saying:

• “I’m on my period”;
• “I need a menstrual/period product”;
• “I’m experiencing cramps today”.

Clear language empowers people to seek help, advocate for their health, and break the silence around menstruation.

How to talk about periods more accurately

If you’ve used some of the outdated terms above - don’t worry. Language evolves, and so does our understanding. The key is to stay open, informed, and committed to change.

Here are some easy swaps to make your period talk more inclusive:

Instead of feminine hygiene - say period care or menstrual care 

Instead of menstrual hygiene - say menstrual health 

Instead of sanitary products  - say period care products 

Instead of ‘women’s health’ - say ‘reproductive health’

Instead of ‘women who have periods’ - say ‘people who have periods’ 

At Lunette, we believe that period care should be inclusive, respectful, and stigma-free. By choosing our words carefully, we can help everyone who menstruates feel seen, supported, and empowered.

photo: courtesy of Pinterest